How I Built This with Guy Raz. On this podcast, Guy Raz interviews the founders of successful companies and brands to learn their backstories. As a fan of Sierra Nevada Pale Ale, I had anticipated a “How I Built This: Live” episode with Ken Grossman, the founder of the California brewery. Instead of recording in front of a live audience, Raz interviewed Ken Grossman over the phone. The speaker selection was a timely choice: There is a high demand for “to-go” beer, but at this time crowds cannot tour Sierra Nevada’s famed “wonderland in the woods” tap rooms across the country.
In the most recent episode, Raz interviewed Jeni Britton Bauer about Jeni’s Splendid Ice Creams. Jeni is no stranger to a crisis – in 2015, her company faced an outbreak of Listeria in its ice cream. Jeni communicated the outbreak and recalled ALL of the product. I admire Jeni’s proactive leadership in managing the crisis. Now, I am especially eager to visit the Jeni’s scoop shop coming soon to Pepper Place!